Rewarding ATB's and Instructors

Despite the fact that instructors are a cornerstone within the motorcycle industry, we know from personal experience that rewards are lacking for the business and services that instructors routinely influence. Alongside their training role, instructors often recommend the sale of motorcycles, protective clothing, insurance and a great many other services.

Whilst VideoBiker is passionate about rider safety, we are equally as motivated to be of service to motorcycle instructors and their training schools. To this end, DVSA certified instructors and ATB’s can access a growing list of VideoBiker rewards, incentives and special offers – all of which have been negotiated to recognise the essential industry contribution made by instructors. Alongside these instructor rewards, ATB’s can also earn generous referral commissions by referring VideoBiker to learner riders.

For further information…read below, use the information request form, call us on 0121 270 6071 or click here for further contact options. You can also open a Free Membership here.

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94% of users said their motorcycle training was enhanced & 91% said they would recommend VideoBiker to a friend.

Instructor (Unverified)



Free eye test


Instructor (DVSA verified)

PA, helmet & leathers
£5 per tyre
Free eye test

£30 off


ATB (DVSA verified)

£5 per tyre + 5%
Free eye test

£30 off


Free during launch
& then £49.97 + £9.97pm

Every year…UK motorcycle training schools use ‘In-Contact’ booking & CRM software to manage over 10,000 Direct Access courses! That’s £18m of ATB annual revenue and 660,000 hours of training being administered by ‘In-Contact’!

Please do not share your instructor rewards

We know it sounds mean, but the rewards on this page are only for verified DVSA instructors. They are in recognition of the value brought to the industry by instructors and run the risk of being removed if they are shared publicly and with non-instructors. Non-instructors can open their own account and still benefit from attractive member offers.

Devitt motorcycle insurance offer

Devitt: Exclusive offer + 10% for ATB’s

Via VideoBiker, DVSA verified instructors can get free Personal Accident, Helmet & Leathers cover with new Devitt motorcycle insurance policies. Verified Motorcycle Training Schools (ATB’s) can get 10% discount on training school insurance. Instructors can also refer their own students (via VideoBiker) to get free PA, helmet and leathers cover on new Devitt policies. Devitt is one of the UK’s longest standing and most trusted motorcycle insurance providers. [more]

Bike Tyre Store trade tyres motorcycle training schools

Trade tyres for motorcycle training schools

For DVSA certified motorcycle training schools (ATB’s), VideoBiker offers direct trade ordering via Bike Tyrestore for motorcycle, moped and scooter tyres. This trade arrangement is exclusively available to VideoBiker ATB members, who can utilise their unique VideoBiker membership number to order motorcycle tyres at trade prices for their training school. [more]

RealRider - 999 motorcycle detection app service


VideoBiker has teamed up with REALRIDER® to offer ‘verified’ motorcycle instructors 12 months FREE access to its 999-integrated motorcycle crash detection service. Instructors can also refer their own students (via VideoBiker) to get a 50% discount on REALRIDER®. REALRIDER® is the motorcycle app keeping riders safe & connected, featuring crash detection that connects direct to the emergency services! [more]

Win a Sinnis Motorcycle with VideoBiker

Win a Sinnis Terrain motorcycle

Instructors and ATB’s can refer their own students to VideoBiker for a chance to win a Sinnis Motorcycle. By joining VideoBiker, instructors also have an opportunity to win a Sinnis Terrain or Hero. Sinnis Motorcycles is one of the UK’s leading suppliers of affordable 50cc and 125cc mopeds, scooters and motorcycles – all of exceptional build quality, superb reliability and outstanding value for money. [more]

Moto Central - motorcycle clothing (10% discount)

Moto Central: 20% off clothing & accessories

Verified instructors and ATB’s can get a 20% discount at Moto Central, plus they can refer their own students (via VideoBiker) to get a 10% discount. Moto Central is one of the UK’s leading online motorcycle clothing/accessory retailers and offers fast/free delivery to any UK location (orders over £25), along with excellent customer support, a solid 60-day returns policy, 0% finance and ‘price match’. [more]

GEM breakdown cover for motorcycles

GEM: 25% off breakdown cover

Through GEM Motoring Assist, verified instructors and their students can access a 25% discount on motorcycle breakdown cover. GEM Motoring Assist is an award winning breakdown cover provider, with over 75,000 members and a long standing passion for road safety. [more]

AirRider - motorcycle air cushion comfort seat

AirRider: 10% off comfort air seats

Small distractions can make a significant difference to rider concentration, as the smallest discomfort can magnify rider fatigue over distance and long hours in the saddle. AirRider offers an effective solution – resulting in less distracted, more comfortable and safer riding. Verified instructors and their customers can get a 10% discount at AirRider. [more]

Airvest (UK): 33% off motorcycle air-vests

VideoBiker has teamed up with Airvest UK to offer verified DVSA instructors an amazing 33% discount on Helite motorcycle airvests. Instructors can also refer their own students (via VideoBiker) to get 10% off Helite motorcycle air vests and air jackets at Airvest (UK). In the event of the worst happening, body-worn airbag systems offers riders enhanced levels of personal protection. [more]

Get discounts on motorcycle tyres

Protyre: £5 off tyres + 5% cashback for ATB’s

VideoBiker has teamed up with Protyre, who are giving verified DVSA instructors a £5 discount on tyres and an extra 5% cashback to training schools (subject to using a VideoBiker discount code). Protyre in the UK’s largest retailer of motorcycle tyres and has a dedicated network of motorcycle tyre centres, fitting all the main brands of motorcycle tyres and offering same day fitting. [more]

Ultimate hearing protection systems discount offer

Ultimate Ear: 15% off hearing protection

Hearing protection is an important aspect of rider safety. This is because helmet noise can easily cause distraction and rider fatigue. Verified DVSA instructors can get a 15% discount at Ultimate Ear, plus can refer their own customers (via VideoBiker) to get 10% off Ultimate Hearing Protection Systems. Ultimate Ear is the UK market leader for custom-fit, moulded motorcycle ear plugs. Protected hearing = enhanced motorcycle safety.  [read more]

Autocom - 10% off motorcycle audio & communications

Autocom: 15% off motorcycle audio & coms

VideoBiker verified DVSA instructors can get a 15% discount off motorcycle audio and communications (GPS. wired, Bluetooth & tracking) at Autocom. They can also refer their own customers via VideoBiker, who can then get a 10% discount. Autocom is one of the UK’s leading providers of quality, high-performing motorcycle communications, audio and tracking solutions. [read more]

DMC Moto (Birmingham) - special offer

DMC Moto: Get a £500 kit voucher

Verified DVSA instructors can qualify for up to £500 off kit when purchasing a new Kawasaki or KTM motorcycle at DMC Moto (Birmingham). They can also refer the same benefit (via VideoBiker) to their own customers. DMC Moto (Birmingham) is a regional flagship dealership for Kawasaki and KTM.  [more]

Steelmate motorcycle tyre pressure monitoring systems (TPMS)

Steelmate: 15% off tyre pressure monitoring systems

Maintaining the correct tyre pressures is a vital aspect of motorcycle safety and just a small difference can have a significant impact to how a motorcycle handles, brakes and corners. VideoBiker verified instructors can get a 15% discount on tyre pressure monitoring systems (TPMS) at Steelmate, plus can refer their own customers (via VideoBiker), who can get their own 10% discount on Steelmate products. [more]

Vision Express - free motorcycle eyesight test

Vision Express: Free bikers eye test

VideoBiker has teamed up with Vision Express to offer verified DVSA motorcycle instructors and their customers a free eye test (subject to terms). Eye health and good vision is critical to motorcycle safety and the fact is that eye tests save lives! It’s estimated that 50,000 UK motorcycle riders would fail the standard number plate test. Motorcycle riders must take responsibility for their vision – starting with a free biker eye test at Vision Express. [more]

IntaRide - bike-to-bike & bike-to-pillion Bluetooth & radio communications

Intaride: 10% off Bluetooth & radio coms

Verified DVSA instructors who are new IntaRide customers can get a 10% discount off at IntaRide, whilst existing IntaRide customers can still request a 5% discount by quoting VideoBiker at the time of placing their order. Intaride are a respected and well known specialist provider of bike-to-bike and bike-to-pillion motorcycle Bluetooth and radio communications. Instructors can refer their own customers via VideoBiker, who can also can a 5-10% discount. [more]

Tracker VHF motorcycle tracking

Tracker: Get £150 off VHF tracking

Verified DVSA instructors and ATB’s can get a £150 discount on the purchase of TRACKER VHF motorcycle tracking and stolen motorcycle recovery solutions. Instructors can also refer their own customers via VideoBiker, for their own £100 discount. If you love your motorcycle, thwart the bike thieves & protect it properly with anti-jamming VHF tracking! TRACKER VHF tracking solutions are supported by all UK police forces and are associated with high levels of stolen motorcycle recovery. [more]

Get 15% off DATATAG @ VideoBiker

Datatag: Get 20% off Datatag

Verified DVSA instructors can get a 20% discount on the purchase of Datatag security systems and can refer their own customers via VideoBiker, who can claim a 15% discount. Datatag ensures that your motorcycle or scooter is significantly better protected against motorcycle theft and other crimes – making your bike significantly less likely to be stolen. Datatag is acknowledged as the UK’s number one motorcycle and scooter theft deterrent technology. It utilises a unique multi-layered system of forensic tagging that makes motorcycle theft significantly less appealing to thieves. [more]

FSB - get £30 off - joining discount (registration fee waived)

Federation of Small Businesses: Get £30 off

Verified DVSA instructors and ATB’s, along with their business owner customers can get a £30 discount on the Federation of Small Businesses (FSB) joining fee. The FSB is offering an exclusive FSB joining discount to VideoBiker registered members and instructrors (registration fee waived). The FSB are a non-profit expert small business support organisation who have been providing business support to their members for over 40 years. [more]

ATB's get free website hosting with VideoBiker

Free ATB website hosting

Verified ATB’s who wish to promote VideoBiker via their own motorcycle training school website – subject to terms and conditions, can benefit from 12 months free website hosting. If you would like us to set-up free website hosting for your motorcycle training school, please get in touch. You may also wish to take advantage of our free one hour internet marketing consultation. We hope that this offer of free website hosting can save ATB’s a little extra money. (VideoBiker reserves the right to withdraw this offer)

ATB's get free web marketing consultation

Website marketing advice

With so much changing in the world of websites and online marketing, we have teamed up with Net Media Marketing to ensure that ATB’s can get one hour of free internet/website marketing consultation. This is not a stealth pitch to try to obtain new website business, but is 100% focused on your online marketing needs and the one hour is paid for on your behalf by VideoBiker. Time is allocated on a first come first served basis and is subject to availability and an agreed telephone appointment time. If you would like us to arrange this for you, please get in touch

Motorcycle training school online booking system CRM

In-Contact: FREE booking, payment & CRM solution

Since 2001, ‘In-Contact’ (Take-a-Byte) has been the CRM, online booking and payment system of choice for UK motorcycle training schools. For participating ATB’s, ‘In-Contact BASIC’ is available free-of-charge for CBT bookings. This gives professional training schools a valuable opportunity to experience the cost/time savings and other benefits of leveraging training school administration using modern CRM technology. VideoBiker can also offer new ATB customers a one-month free trial on the ‘ESSENTIAL’ and ‘PROFESSIONAL’ upgrades, plus highly competitive rates on merchant accounts and credit/debit card transaction charges. [more]

ATB's get print & design discounts

Print & design discounts

If your motorcycle training school needs graphic design and/or any printing services, in most cases we can help. We have in house graphic design services, along with volume discount relationships with several printers and can in the majority of cases leverage highly competitive rates. Whilst printing and graphic design is not our core business, we are keen to help our ATB partners in whatever way we can. We routinely provide ATB print and artwork services for letterheads, business cards, posters, flyers, adverts and other business stationary. If you need print or graphic design support, please get in touch.

ATB's get free business resources & support

ATB business advice & resources

Watch this space for a comprehensive ATB business resources hub, but in the mean-time, we are always happy to hear from ATB managers and owners who require specific help or business support. Helping ATB’s to be more profitable and more effective is our number one interest, so please don’t hesitate to get in touch. We will always do our best to help.

ATB's get free motorcycle training directory listing

Free ATB directory listing

Verified DVSA motorcycle training schools (ATB’s) can list their services within the VideoBiker ATB directory free-of-charge. The directory is regional and can be searched, plus linked with an ATB’s VideoBiker affiliate account. Within the directory, ATB’s can list their ATB name, business address, phone number, logo, map and booking link. For further information, a link can be provided to a dedicated ATB web page. Directory listings can be managed via the account page.

ATB's get free webpage with VideoBiker

Free ATB web page

Verified DVSA motorcycle training schools (ATB’s) can extend their directory listing with a bespoke free-of-charge web page. This extended directory listing can include images and videos, along with service listings and descriptive overviews of what is offered. If required, such pages can be search engine optimised and ATB’s who fully integrate with VideoBiker, may be offered further profile enhancements. ATB web pages can be managed via the account page.

ATB's can earn commission with VideoBiker

Earn commission

Verified ATB owners can earn commission and other financial rewards by referring new users to VideoBiker. We pay referral commission when a free member upgrades to one of the paid Academy memberships. Standard referral commission is paid at 20% of sale price, with bonus commissions payable based on performance. We provide tracking links, coupon codes, graphics and a variety of marketing tools. Referred site users are permanently tagged to the referring ATB, such that whenever a user upgrades, commission is paid to the original referring ATB. We pay ATB commissions in arrears and on a monthly basis. The payment of commission and participation are subject to affiliate terms and conditions. When an ATB is verified, we automatically send affiliate information. Please feel free to contact us.

ATB's get a free Instructor reward card

Instructor reward card

Please do not throw your reward card away! It will give you access to a growing number of both local and national rewards, plus will be of value at a number of national motorcycle shows. Initially, we will be sending a reward card to all verified DVSA ATB’s and later, we will be sending personalised reward cards to all instructors. Please feel free to contact us with any reward card questions, suggestions or requests for additional cards. [more]

Instructor prize draw entry

Instructor only prizes

We’ve done our best to encourage all prize draw sponsors to donate two of each prize. This is to ensure that prizes are exclusively available for instructors and ATB owners to win. When an instructor opens a VideoBiker instructor or ATB membership, they automatically benefit from x1 entry in the prize draw. x1 further entry is earned every time a new VideoBiker membership is referred. Exclusive instructor prizes include: a Sinnis motorcycle, a Helite air vest, IAM RoadSmart Masters membership, a DMC Moto £500 voucher, an Intaride £100 voucher and a variety of other prizes. [more]

Refer free VideoBiker memberships

Refer free memberships

Verified ATB owners and their instructors can refer training and test candidates to open a free VideoBiker membership. Free membership gives access to comprehensive motorcycle training audios that are designed to enhance practical training. Free membership also gives access to discounts, offers and membership rewards, plus entry into the prize draw. Referrals can be made via unique website links or through an email referral form. In either case, referrals are tagged and long-term rewards can result. [more]

Enhanced prize draw entry

Enhanced prize draw entry

ATB owners and their instructors can increase their chances of winning prizes by referring others to VideoBiker. We use a variety of referral tools to both encourage and track referrals and give additional prize draw entries as follows:

Refer to mailing list = x3 prize draw tickets
Refer a free membership = x5 prize draw tickets
Refer a paid membership – x10 prize draw tickets

VideoBiker can only benefit riders if they are made aware of it. Word-of-mouth recommendation is key to this and by adding referral incentives, we are endeavouring to thank and reward instructors who wish to share VideoBiker with others. [more]

  • Tom Warsop VideoBiker testimonial Devitt Insurance

    Better prepared & ready for my CBT

    Prepared me CBT and helped me to understand the basics. [more]

    Tom Warsop, Devitt Insurance

  • Lucas Wright

    Quality, convenient video based training

    Instrumental in guiding a proud first-time Module One pass. [more]

    Lucas Wright, British Army

  • Marcus McCormick - VideoBiker review

    Comprehensive tool for anyone learning to ride

    Comprehensive tool – dispelling myths & fears. [more]

    Marcus McCormickIAM & RoSPA Examiner

  • Laura Smith - Motorcycle Training Instructor


    A superb teaching aid & home-based resource for students. [more]

    Laura Smith, Motorcycle Training Instructor

  • Read more

    Excellent preparation for CBT learner training

    Without this I would have been at something of a disadvantage! [more]

    Paul Ingram, Retired Teacher

  • Mike Harbon - Motorcycle Instructor


    Innovative step forward, reinforces practical training. [more]

    Mike Harbon, Motorcycle Training Instructor

  • Dr Ian Mew, DocBike

    Everything is absolutely outstanding

    Quality of videos, content, everything is absolutely outstanding! [more]

    Dr Ian Mew, Air Ambulance Doctor

  • Paul Barrett - Motorcycle Training Instructor


    An excellent instruction enhancing tool for candidates. [more]

    Paul Barrett, Motorcycle Training Instructor

  • VideoBiker answered all my questions

    VideoBiker answered all my questions

    To conveniently repeat and replay was really valuable. [more]

    Panayiotis Vorgias-Turnball, University Student

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