Motorcycle Industry Association (MCIA)
Motorcycle Industry Association (MCIA)
The Motorcycle Industry Association (MCIA) is the UK’s motorcycle sector trade body and has been in operation for over 100 years. The MCIA has a very broad remit in protecting, promoting and communicating the agenda of the UK motorcycle industry. Through a variety of initiatives, campaigns, events and services, the MCIA provide members and the industry with invaluable support.
The MCIA is reported to represent the interests of 85% of the industries supply chain – including motorcycle manufacturers, motorcycle importers, motorcycle accessory companies, component suppliers and various other associated companies. With an over-riding remit to protect and broaden the interests of the motorcycle industry, the MCIA is connected at policy level with virtually all relevant stakeholder groups.
Get-On is an innovative MCIA campaign that is geared towards encouraging more people to recognise the value of riding a motorcycle. Working in partnerships with motorcycle training schemes, the Get On campaign facilitates an opportunity for new riders to access a free-of-charge motorcycle riding taster session. The Get On Scheme is not universally available throughout the UK, but can be accessed at Motorcycle Live and through participating motorcycle training schools. Information and motorcycle training resources can be accessed via the Get On website.
Ride to Work Week
Ride To Work Week is an MCIA facilitated campaign that runs annually at the start of the summer to empower more people to recognise the value of commuting to work on a motorcycle. The event is usually timed to coincide with International Ride To Work Day – a ‘bigger picture’ initiative that also communicates the global benefits of two wheels versus four wheels. Aside from the feel good factor of commuting to work on a motorcycle, riding a motorcycle is generally accepted to be less expensive than driving a car, plus can have a significant positive impact on reducing both traffic congestion and harmful emissions. Alongside the ‘Ride To Work Week’ initiative is a whitepaper that sets out the contribution increasing numbers of motorcycle riders can bring to both the economy and the environment. Written in partnership with Highways England and the National Police Chiefs Council (NPCC), the whitepaper (Motorcycle Framework) sets out how motorcycling needs to develop as part of UK transport policy. For further information, visit the Ride To Work Week website.
Motorcycle Live is an MCIA event/industry initiative that is run through MCI Exhibitions Ltd. Held annually at the NEC (Birmingham), Motorcycle Live attracts over 110,000 visitors and is one of the UK’s largest and most recognised motorcycle exhibition events. Motorcycle Live is a nine day event. It is supported by virtually all motorcycle manufacturers, along with the broadest range of motorcycle supply chain, service and training organisations. MCIA members are central to Motorcycle Live. For further information, see the Motorcycle Live website.
Motorcycle Industry Accreditation Centre (MCIAC)
The Motorcycle Industry Accreditation Centre (MCIAC) is endorsed by the Driver & Vehicle Standards Agency (DVSA), with an objective to raise motorcycle training standards throughout the UK. Motorcycle training schools can opt to undertake a formal accreditation process, through which they can gain MCIAC ‘standard’ or ‘gold’ accreditation status. Through the MCIAC, the MCIA is developing a national network of accredited motorcycle training schools, who are then assessed on an annual basis. Participating motorcycle training schools pay a fee to be assessed and accredited. They are then listed on the MCIAC website and can display MCIAC Accredited status branding on their websites and other media. [more]
Other MCIA initiatives
Other initiatives that are facilitated by the Motorcycle Industry Association (MCIA) include:
- Motorcycle Safety & Transport Policy Framework
- Wheels to Work Association
- MASTER Security Scheme
- Buy With Confidence
- MCIA industry statistics (MCRIS)
Further information: mcia.co.uk
Following on from last years launch of the Metropolitan Police ‘Be Safe’ scooter theft campaign, a team from the MCIA has met with London Mayor, Sadiq Khan to discuss continuing industry measures to combat the theft of motorcycles, scooters and mopeds in London. High on the agenda was the importance of continued factoring of powered […]
Inline with their continued growth, the MCIAC have launched a new promotional video to their YouTube channel that encourages novice riders to consider that not all motorcycle training schools are the same and that seeking out an MCIAC accredited ATB, gives peace of mind that a quality motorcycle training experience will result. The video, featuring […]
Transport for London (TfL) has announced three new motorcycle training courses and other measures to generally raise standards within London’s rider training industry, plus an objective to improve the riding skills/safety of city motorcycle riders. The three new TfL motorcycle training courses are: Preparing for your CBT – this is a free online course aimed […]
The Motorcycle Industry Association (MCIA) have announced that following a period of formal evaluation, the Driver and Vehicle Standards Agency (DVSA) have officially endorsed the Motorcycle Industry Accreditation Centre’s (MCIAC) ATB Managers Course. Via four modules (designed for ATB owners), the course covers the following: Delivering professional customer services Managing team performance Business administration Information […]