Uploaded in 2010, this Think Perfect Day motorcycle road safety video shows a perfect motorcycle ride where a rider is given visual warnings of a variety of road hazards and with plenty of time to respond. Whilst many road hazards can be anticipated and planned for, the point of the video is that real-life riding is not always this forgiving. For a perfect day and a perfect ride, skilled, responsible riders constantly ‘think’ ahead!
The making of 'Think' - Perfect day
Filmed on location: South West Scotland
Featured motorcycle: Ducati 999
Rider: Ray De-Hann*
Date filmed: 2003
Date released: 2004
Production company: COI-Towser
Directors: Ross Jameson & Steven Pip
Sound track: Have Love, Will Travel (1959) by Richard Berry
(more recently covered by The Black Keys is 2003)
* Ray De-Hann is a British stuntman who has been filming motorcycle related stunts since 1991. He was in the opening sequence of Bond film Goldeneye; featured in motorcycle scenes from The Matrix, along with roles in The Walking Dead, The Bill, Sherlock, Doctor Who, London has Fallen, The Conjuring, Avengers and The Bourne Supremacy.
Think Perfect Day - MAG Awards
In 2006, UK Motorcycle Action Group (MAG) presented an award in the category ‘Motorcycle Awareness Videos’ to the Think perfect day campaign video, Perfect Day, along with recognition for a second Think motorcycle safety video – Take Longer To Look For Bikes. “Both videos show what can be achieved with the right message to riders and driver.”
Plan – think ahead – anticipate – ride defensively and expect the unexpected. Above all, Think and make it a Perfect Day!